Let’s say you have a product for brick and mortar businesses on how to get more customers. If you take the exact same information that is in your product, but customize it for a specific niche, you can charge more AND make more sales. For example, … [Continue reading] about Turn 1 Product into Many Income Streams
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How to Create Authentic Scarcity for Your DIGITAL Products without Limiting Profits
First, the bad news: If you’re telling customers that you’re only selling “X” number of your digital product, they’re going to think you’re a scammer. Think about it. Back in 2000, you could tell people you’re only selling 1,000 copies and they … [Continue reading] about How to Create Authentic Scarcity for Your DIGITAL Products without Limiting Profits
Use THIS to Get the Sale and THAT to Keep the Sale
Long story short – people buy based on the benefits, and then they justify their decision based on the features. That’s why you need both to sell. No one buys a lawn mower because it has a big engine – he buys it because he can cut his lawn in … [Continue reading] about Use THIS to Get the Sale and THAT to Keep the Sale
Be a Smart Cookie – Complement, Don’t Compete
You may have noticed that Internet marketing goes through phases where everyone seems to be jumping on the same bandwagon. That wagon might be the latest, greatest social network. It might be paid newsletters or membership sites or video marketing … [Continue reading] about Be a Smart Cookie – Complement, Don’t Compete
Your Traffic Methods Determine Your Income
I see new marketers all the time who have a goal of $100,000 per year or even a million dollars per year. And how are they getting their traffic? They're happily submitting articles, writing blog posts and commenting in forums and blogs. Now, if … [Continue reading] about Your Traffic Methods Determine Your Income