Have you seen, ‘Self-Made: Inspired by the Life of Madam C.J. Walker’? It’s a limited series on Netflix, and the first 8 minutes just about hit me over the head with what might be the most important marketing lesson of all. The scene opens with a … [Continue reading] about Big Marketing Lessons from Netflix Series
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Triple Your Sales by Writing the Copy First
4 times out of 5, the answer is a resounding YES. Maybe you’ve heard this advice before. Maybe it sounded crazier than clown college to you. But... it works. It doesn’t matter if you’re creating a lead magnet, a paid product, a video to share with … [Continue reading] about Triple Your Sales by Writing the Copy First
Why You Can Break ‘Unbreakable’ Rules
I just read an article over at HubSpot that touts the ‘10/20/30 Rule of PowerPoint’ as created by Guy Kawasaki. I want to state up front that I have nothing against Guy. I’ve read his books and he gives great advice on many topics. But I suspect that … [Continue reading] about Why You Can Break ‘Unbreakable’ Rules
Using Emojis to 🚀 Boost Your Marketing
Emojis aren’t just for friends; they’re also dynamite at capturing your customers’ attention, increasing user engagement and even helping to close sales. The funny thing is that most businesses think emojis are best left to 16-year old girls: “We … [Continue reading] about Using Emojis to 🚀 Boost Your Marketing
The T-Spring Method of Guaranteed Profits
This isn’t about selling t-shirts, but rather the lesson we can learn from t-shirt sellers that will put money in our pocket before we even create the product. When you sell shirts on T-Spring, you’re not committed to investing any money until you … [Continue reading] about The T-Spring Method of Guaranteed Profits