These days everyone's inbox is flooded with emails and it's harder and harder to get noticed, much less get opened. I've been doing my own testing of what works and what doesn't, and thought you might like to see the results. Optimize your … [Continue reading] about How to Get More of Your Emails Opened
Plug-In Profit Site Blog
12 Reasons Why People Will Buy Your Stuff
The more you discover about why people buy your products, the easier it is to influence them to buy more – or to persuade prospects to become new customers. Plus, the more of these reasons you can fulfill with your copy (without going overboard) … [Continue reading] about 12 Reasons Why People Will Buy Your Stuff
Why Introverts Make the Best Marketers
First of all, let me clarify that introverts aren't necessarily shy. They are, however, quieter than extroverts. Introverts talk plenty when they have something important to say, but they tend to stay quiet when the topic is small talk. Why? Because … [Continue reading] about Why Introverts Make the Best Marketers
10 Sneaky Persuasion Marketing Tactics
People are nothing if not predictable. Let me give you an example: If you say to someone, “You've got a great job.” They will invariably tell you why it's NOT great. But if you say to them, “You've got a lousy job.” They'll tell you why it's actually … [Continue reading] about 10 Sneaky Persuasion Marketing Tactics
The “Secret” to Word of Mouth Advertising
One of the biggest expenses for some businesses is advertising. Think about the auto repair shop, the kitchen cabinet maker, the plumber, etc. They can spend a small fortune each month running ads that might not even pay off. After all, what's the … [Continue reading] about The “Secret” to Word of Mouth Advertising